GTA 6 'VI' Logo Faces Brazilian Trademark Hurdle for Print Materials
GTA 6 'VI' Logo Faces Brazilian Trademark Hurdle for Print Materials
Rockstar Games' highly anticipated Grand Theft Auto VI is encountering a minor bureaucratic hurdle in Brazil regarding its iconic 'VI' logo. The Brazilian government has reportedly denied the registration of the logo for use on printed materials, such as magazines, manuals, and paper guides. The official reason cited for this denial is the potential for confusion with other stationery brands already operating within the country. However, fans can rest assured that the game's release in Brazil remains 'green,' as the registration for the digital software and games category was approved without any issues on the first attempt. Take-Two Interactive, the parent company of Rockstar Games, has not accepted this decision, having filed an official appeal on February 18, 2026, to challenge the government's stance.
Key Takeaways
- The Brazilian government denied trademark registration for GTA 6's 'VI' logo specifically for printed materials.
- The rejection was based on concerns that the 'VI' symbol could be confused with existing stationery brands in Brazil.
- Crucially, the trademark registration for the digital software and games category was approved, meaning the game's release in Brazil is not impacted.
- Rockstar Games' parent company, Take-Two Interactive, has filed an appeal on February 18, 2026, to contest the government's decision regarding the print logo.