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Take-Two CEO Hints at GTA 6 Price Point: $70-$80 Expected, No In-Game Ads Confirmed

2026-03-21T21:07:50#GTA 6#Grand Theft Auto VI#Take-Two Interactive#Strauss Zelnick#Price#In-Game Ads#Gaming News#Video Games

Take-Two CEO Hints at GTA 6 Price Point: $70-$80 Expected, No In-Game Ads Confirmed

Take-Two Interactive CEO Strauss Zelnick has recently provided a glimpse into the potential pricing strategy for the highly anticipated Grand Theft Auto VI. Zelnick indicated that the title is likely to debut at a standard premium price, falling within the $70 to $80 range. Furthermore, in a move that will likely appease fans, the CEO explicitly confirmed that GTA VI will not feature any in-game advertisements.

Key Takeaways

  • Take-Two CEO Strauss Zelnick suggests GTA VI will launch at a premium price of $70-$80.
  • Zelnick confirmed that Grand Theft Auto VI will not include any in-game advertisements.

FAQ

What is the expected price range for GTA VI?

Take-Two CEO Strauss Zelnick indicated that GTA VI is likely to launch at a standard premium price of $70–$80.

Will GTA VI feature in-game advertisements?

No, Take-Two CEO Strauss Zelnick confirmed that the title will not include in-game ads.

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